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Often times, brand owners have little to no visibility into their supply chains, and knowledge on their end-consumers. Brand owners seldom have authority or control over the distribution of their products after they leave the brand's factory and warehouse. 

From this point, distributor and wholesaler-level stakeholders in the supply chain take over and are responsible for managing and handling products (including the brand's reputation through representation), plus getting the goods into the hands of the right buyers. Relationships with end-consumers are developed and fostered by middlemen leaving brands with little knowledge and visibility into end-consumer activities and engagement.


How ScanTrust Enables Supply Chain Traceability


1. Digitize Your Physical Products

The first step to traceability is to "activate" physical, inert products. ScanTrust provides secure QR codes that can be printed on the packaging of your individual product offerings. Once printed on products, you can "activate" each unique code using the ScanTrust Portal and from here, a digital "identity" is created for each of your products.

The digital version of your physical products allows you to associate and update different types of data and content to these products - turning them to into "smart products".


2. Set Up Track & Trace

ScanTrust provides a scalable feature called Supply Chain Management (SCM) Tags that allows brand owners to set up and associate unique data and attributes to products, on a unit-level.

When scans of a product are made, scan data can be associated with SCM Tags to validate attributes or flag anomalies. You can also set up automated alerts for anomalies such as 'Off-Market' and 'After Sell By Date', and push notifications to end-consumers for product recalls.


3. Gain Intelligence Into Your Supply Chain

With ScanTrust's Business Intelligence (BI) Dashboard, brand owners now have end-to-end visibility into their complex supply chains. Scan data at every level of the supply chain is captured to provide insights to businesses on every product's journey. Brands will also be armed with knowledge on their end-consumers with our dashboard integration with Google Analytics.

Besides real-time data on the BI dashboard, you can also set up automated alerts via email for important supply chain events.


4. Secure and Prove Transparency of Your Supply Chain Data

Provide an additional layer of security to your supply chain data by storing it on the blockchain.

In addition, if stakeholders in your supply chain prioritise transparency, blockchain implementation can enable trust towards your brand, especially for end-consumers. Immutability of SCM Tags data that multiple parties along the supply chain contribute to brings about reliability of product and provenance information.

See How ScanTrust Can Help Your Business

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