In this detailed guide with real-world examples, we explain the benefits of product traceability and the key technologies being deployed today.
Our anti-counterfeiting technology team breaks down the main QR code solutions for anti-counterfeiting on product packaging.
Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?
We discuss the grey market and its effects on brands and consumers with Ricardo Garcia and Nathan J. Anderson.
In this article, we discuss three of the most disruptive ways digitized products are transforming the old distributor and dealer B2B sales model.
Every supply chain, regardless of industry, has common pain points that plague the entire system such as volatility of demand, talent shortage, and rising commodity prices.
Most companies either underestimate their capability to gather high-quality consumer data or don’t do enough. Product digitalization fills the gap and delivers insights on demand.
Knorr needed their customers to see their product’s superior ingredients as the Knorr unique selling proposition.
Dynamic QR codes are like any other QR code. They have an embedded link and they send users to specific information. The thing that makes them “dynamic” is that the URL encoded in them redirects to yet a second URL.
QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.
Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.
Bringing physical products online with QR codes for an up to 50% increase in reseller engagement
