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Product Traceability in Supply Chains: The Definitive Guide

In this detailed guide with real-world examples, we explain the benefits of product traceability and the key technologies being deployed today.

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Review: QR code solutions for anti-counterfeiting, with examples

Our anti-counterfeiting technology team breaks down the main QR code solutions for anti-counterfeiting on product packaging.

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Anti-counterfeiting technology in 2021: QR codes and copy detection patterns

Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?

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Webinar: Why secure QR codes are the future of anti-counterfeiting

Peter Kostur, Sales & Partnerships Director EMEA, walks you through some of the pros and cons of different types of anti-counterfeiting technology; covert vs. overt and physical vs. digital, emphasizing secure QR codes.

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What is the Grey Market & how does it affect brands and consumers?

We discuss the grey market and its effects on brands and consumers with Ricardo Garcia and Nathan J. Anderson.

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Transforming B2B Sales with Digitized Products

In this article, we discuss three of the most disruptive ways digitized products are transforming the old distributor and dealer B2B sales model.

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Why Secured QR Codes are a Necessity for Complex Supply Chains

Every supply chain, regardless of industry, has common pain points that plague the entire system such as volatility of demand, talent shortage, and rising commodity prices.

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Improving Consumer Insights Through Digitalization

Most companies either underestimate their capability to gather high-quality consumer data or don’t do enough. Product digitalization fills the gap and delivers insights on demand.

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Food traceability solutions: how Unilever set up traceability of food to improve their market position

Knorr needed their customers to see their product’s superior ingredients as the Knorr unique selling proposition.

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What is a dynamic QR code?

Dynamic QR codes send users on to specific information or web pages, just like any other QR code. What makes them “dynamic” is that the URL encoded in them redirects to a second URL that can be changed on demand, even after a code is printed. Static QR codes can’t be changed like that.

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Are QR codes safe?

QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.

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How to optimize data collection with smart packaging

Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.

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Loyalty programs for last mile resellers using connected packaging: a Scantrust case study

Bringing physical products online with QR codes for an up to 50% increase in reseller engagement