QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.
Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.
Bringing physical products online with QR codes for an up to 50% increase in reseller engagement
Scantrust and Unilever collaborate on food traceability solutions, including a pork meat traceability project developed with Unilever’s brand Knorr.
Scantrust CTO and co-founder Dr. Justin Picard lists the key definitions and terms commonly seen in anti-counterfeiting technology to aid in better understanding your options for anti-counterfeiting.
Digitalization, through the fourth industrial revolution, more widely known as Industry 4.0, is the link to the future and providing more of what today’s end consumers want from products.
anti-counterfeiting solutions like holographic stickers, watermarks, and scratch-off secret codes are being replaced by QR code and NFC chip based anti-counterfeiting.
Different companies may vary in the way they implement digitalization, but there are basic steps to digitizing products.
Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?
Trust and the human connection to our food will only be restored when consumers are able to independently check and verify that the food they are buying is authentic and that the brand’s claims about its provenance are true.