Blog

Why value chain complexity makes an argument for using secure QR codes

Every supply chain, regardless of industry, has common pain points that plague the entire system such as volatility of demand, talent shortage, and rising commodity prices.

Blog

Improving Consumer Insights Through Digitalization

Most companies either underestimate their capability to gather high-quality consumer data or don’t do enough. Product digitalization fills the gap and delivers insights on demand.
Blog

Food traceability solutions: how Unilever set up traceability of food to improve their market position

Knorr needed their customers to see their product’s superior ingredients as the Knorr unique selling proposition.
Blog

What is a dynamic QR code?

Dynamic QR codes send users on to specific information or web pages, just like any other QR code. What makes them “dynamic” is that the URL encoded in them redirects to a second URL that can be changed on demand, even after a code is printed. Static QR codes can’t be changed in that way.
Blog

Are QR codes safe?

QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.
Blog

How to optimize data collection with smart packaging

Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.
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Loyalty programs for last mile resellers using connected packaging: a Scantrust case study

Bringing physical products online with QR codes for an up to 50% increase in reseller engagement
Blog

Secure QR codes for anti-counterfeiting, with examples

Our anti-counterfeiting technology team breaks down the main QR code solutions for anti-counterfeiting on product packaging.
Blog

Food traceability solutions at the Strike Two Summit

Scantrust and Unilever collaborate on food traceability solutions, including a pork meat traceability project developed with Unilever’s brand Knorr.
Blog

Key concepts of anti-counterfeiting

Scantrust CTO and co-founder Dr. Justin Picard lists the key definitions and terms commonly seen in anti-counterfeiting technology to aid in better understanding your options for anti-counterfeiting.
Scantrust