Dynamic QR codes send users on to specific information or web pages, just like any other QR code. What makes them “dynamic” is that the URL encoded in them redirects to a second URL that can be changed on demand, even after a code is printed. Static QR codes can’t be changed like that.
QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.
Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.
Bringing physical products online with QR codes for an up to 50% increase in reseller engagement
In this detailed guide with real-world examples, we explain the benefits of product traceability and the key technologies being deployed today.
Our anti-counterfeiting technology team breaks down the main QR code solutions for anti-counterfeiting on product packaging.
Scantrust and Unilever collaborate on food traceability solutions, including a pork meat traceability project developed with Unilever’s brand Knorr.
Scantrust CTO and co-founder Dr. Justin Picard lists the key definitions and terms commonly seen in anti-counterfeiting technology to aid in better understanding your options for anti-counterfeiting.
Digitalization, through the fourth industrial revolution, more widely known as Industry 4.0, is the link to the future and providing more of what today’s end consumers want from products.
anti-counterfeiting solutions like holographic stickers, watermarks, and scratch-off secret codes are being replaced by QR code and NFC chip based anti-counterfeiting.