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Are QR codes safe?

QR codes hadn’t been considered as a tool for consumer-facing interactions 20 years ago. Back then, most mobile devices didn’t even have cameras, much less an out-of-the-box function to read QR codes.

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How to optimize data collection with smart packaging

Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.

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Loyalty programs for last mile resellers using connected packaging: a Scantrust case study

Bringing physical products online with QR codes for an up to 50% increase in reseller engagement

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Food traceability solutions at the Strike Two Summit

Scantrust and Unilever collaborate on food traceability solutions, including a pork meat traceability project developed with Unilever’s brand Knorr.

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Key concepts of anti-counterfeiting

Scantrust CTO and co-founder Dr. Justin Picard lists the key definitions and terms commonly seen in anti-counterfeiting technology to aid in better understanding your options for anti-counterfeiting.

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What is digitalization? The core of Industry 4.0

Digitalization, through the fourth industrial revolution, more widely known as Industry 4.0, is the link to the future and providing more of what today’s end consumers want from products.

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Which anti counterfeiting solutions are best?

anti-counterfeiting solutions like holographic stickers, watermarks, and scratch-off secret codes are being replaced by QR code and NFC chip based anti-counterfeiting.

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Five Steps To Effective Product Digitalization

Different companies may vary in the way they implement digitalization, but there are basic steps to digitizing products.

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Anti-counterfeiting technology in 2021: QR codes and copy detection patterns

Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?

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Scantrust partners with SAP to Deliver End-to-End Farm-to-Consumer Traceability Solutions

Trust and the human connection to our food will only be restored when consumers are able to independently check and verify that the food they are buying is authentic and that the brand’s claims about its provenance are true.

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