Motul discovered counterfeiting of their products and grey market (parallel import) sales. To kill two birds with one stone, Motul added tamper-evident, secure QR codes to their product packaging. This not only addressed their counterfeit and grey market challenges but also gave them a direct engagement channel with end consumers and product resellers. The Scantrust secure QR codes redirect to custom landing pages with product information, reseller location, and multilingual support. Motul also established product traceability throughout the product live cycle for counterfeit and grey market alerts delivered via the Scantrust system.
Using Scantrust secure QR codes reduced the incidence of counterfeits, lowered grey market activity, and improved visibility across Motul distribution channels in all regions. Consumer and reseller engagement increased by providing data relevant to the product and popular reseller loyalty campaigns.