Marchesi Antinori is a premium wine brand with almost 700 years of history and well known brand among wine connoiseurs and producers. When the company found that they’d attracted the attention and efforts of counterfeiters, they chose an anti-counterfeiting provider that unfortunately did not resolve their problem. This started a search for a new solution provider and eventually Marchesi Antinori implemented Scantrust secure QR codes with serialization on their wine bottles. Until now Marchesi Antinori has continued to use Scantrust secure QR codes and taken advantage of having the industry’s leading, security label software provider for wine producers as their anti-counterfeiting partner.