Case Studies

Anti-counterfeiting with QR codes for wine producer Marchesi Antinori

Marchesi Antinori sought to expand and improve their already existing, on bottle anti-counterfeiting solution. After reviewing available options, they chose Scantrust secure QR codes with serialization for their wine labels.

Anti-counterfeiting with QR codes for wine producer Marchesi Antinori

Key features and benefits

  • Mapping Scantrust anti-counterfeiting technology to an existing label serialization system
  • Integrated authentication with the Marchesi Antinori mobile app via using the Scantrust mobile SDK for anti-counterfeiting features
  • Suspected counterfeit alerts and scan data dashboard

Solutions used

Project highlights and results

Marchesi Antinori is a premium wine brand with almost 700 years of history. Their winery is known and respected among those in the know: wine connoisseurs and producers. When Marchesi Antinori began attracting more attention than they’d like from counterfeiters, they chose to expand and improve an anti-counterfeiting scheme that was already implemented on their products. Their search for an expanded and easy to authenticate solution ended with Scantrust secure QR codes and serialization on their wine bottles. As Marchesi Antinori continues their partnership with Scantrust, the team at Scantrust could not be prouder to have such a respected company as an anti-counterfeiting solutions client.

 

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