Scantrust, the all-in-one QR code solution for global brands, has acquired Trust Codes, extending our foothold to New Zealand and Australia.
By integrating Trust Codes’ assets and customer base, Scantrust deepens its impact in verticals including infant nutrition, food & beverage, and the regionally important wine industry. The move combines regional expertise with an international technology supplier serving some of the biggest brands in the world. It also increases access to a comprehensive suite of tools for anti-counterfeiting, product traceability, regulatory/industry compliance (DPP & GS1 Digital Link) and consumer engagement solutions.
“Trust Codes has built a solid reputation in New Zealand and Australia. By bringing their assets and customers into the Scantrust ecosystem, we reinforce our position as a preferred partner for brands navigating the complexities of global supply chains, GS1 Digital Link deployment, and Digital Product Passport compliance. We are committed to maintaining the high standards of service that Trust Codes customers expect.”
– Nathan Anderson, CEO and Co-founder of Scantrust
Strategic Highlights
The Trust Codes acquisition brings together complementary strengths to deliver more value to global brands with:
- Regional expansion: this acquisition gives Scantrust an established presence in New Zealand and Australia while maintaining support for the growing regional customer base.
- Vertical expertise: experience in Infant Nutrition, Wine, and Food & Beverage. This aligns with already established leadership in the wine sector via U-label by Scantrust, a leading solution for wineries and wine distributors that need to comply with regional regulations.
- Enhanced technical capabilities: in-line printing and QR code serialization tools that leverage a broader toolkit for supply chain visibility, anti-counterfeiting, and consumer engagement, especially for regulatory compliance.
“With Scantrust taking over, our customers gain a stable long-term partner and immediate access to world-class innovation and a scaled technology stack. This ensures they are well-positioned for the future of connected products and upcoming compliance.”
– Paul Ryan, Co-founder of Trust Codes
Commitment to customer continuity
Ensuring continuity for existing Trust Codes customers, including Bubs Australia, Manuka Health, Blackmores, and NZ Story Group, an agency of the New Zealand Government that operates the Fernmark programme, is a top priority and will be reflected in the early days of this new phase, post-acquisition.
About Trust Codes Global
Trust Codes Global provides brand protection and traceability systems with real-time online monitoring to protect brands and their customers from fraudulent actors. Trust Codes Global’s anti-counterfeiting utilizes unique data carriers on each of their customers’ products to act as a license plate and unique identifier to enhance trust for consumers in food, beverage, dairy, and other industries.