Case Studies

QR codes for GMO labeling on Ferrara candy

The U.S. Bioengineered Food (GMO) Disclosure Standard requires bioengineered ingredient disclosure on food packaging. Read how Ferrara arranged compliance while also directly engaging their customers.

Key features and benefits

  • Non-serialized QR codes printed on product packaging
  • QR codes generated in several data formats (.eps, .png)
  • Bulk download of QR codes
  • QR code and URL management by stock keeping unit (SKU) and product for over 2000 SKUs
  • Product information and data management in one place
  • QR code scan data analytics in a real-time data dashboard

Solutions used

Project highlights and results

Ferrara sought to use dynamic QR codes for thousands of stock keeping units (SKUs) to disclose GMO information as required by the U.S. bioengineered food disclosure standard. They also wanted the codes to drive future messaging and marketing campaigns. Ferrara rolled out a solution that met requirements for their primary compliance goals using the Scantrust enterprise-grade QR code generator. Scantrust end-to-end QR code management also helped Ferrara prepare for marketing communication efforts.

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