Case Studies

Brand loyalty through connected packaging for Knorr

Knorr wanted to highlight the connection between the brand's premium ingredients and more enjoyable taste.

Key features and benefits

  • Visual drag-and-drop product landing page builder
  • Product and ingredient origin story data integration
  • Consumer demographic data (gender, geo, product preferences, etc.)
  • Dynamic serialized QR codes redirect to custom mobile landing pages

Solutions used

Project highlights and results

Knorr wanted to build a premium brand narrative around product quality and responsible, transparent business practices. Scantrust’s QR code and traceability solutions provide actionable consumer data including pack size purchase patterns and comparisons of rural versus urban preferences.

Connected packaging created a new channel to connect with customers and better leveraged existing marketing assets.

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