Case Studies

Anti-counterfeit packaging and digital datasheets for AkzoNobel Protective Coatings

Akzo Nobel provided their customers a way to check the authenticity of International Protective Coatings while giving easy access to digital product datasheets and safety materials.

Key features and benefits

  • Anti-counterfeit packaging with easy smartphone check
  • Loyalty program with prize redemptions using mobile webpage form
  • Real-time data dashboard summarizing scans and user engagement
  • Unique, secure QR codes for anti-counterfeiting applied directly to product cans
  • Customized, multi-region landing pages displaying product data sheet

Solutions used

Project highlights and results

The project validated several connected packaging use cases with end-users, including digital access to paint coating application procedures, pictures of what completed paint application should look like, safety measures, and information on authorized resellers and distributors. Akzo Nobel International Protective Paints successfully demonstrated that printed product information material could be replaced with digital on their packaging.

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