As enterprise pivots to meet new demands for compliance and new requirements from consumers, the connected packaging market could reach over $43 billion by 2027: research firm Meticulous Research is estimating the market to reach $43.3 billion, to be specific. With an eye to that demand as well as our complementary expertise, Scantrust is collaborating with Sourcemap to bring secure, verified supply chain transparency to consumers via unique and secured QR codes, NFC, and RFID tags.
What is Sourcemap?
Sourcemap provides “supply chain mapping software” that brings clarity to supply chains. They are already used by several of the world’s leading food, beverage, apparel, and fragrance manufacturers. Their supply chain mapping works through a combination of top-down supplier discovery, benchmarking of the supply chain, and a bottom-up digitization of every transaction. This makes thorough supply chain due diligence possible. Sourcemap competence in these processes has made it the trusted toolkit for their clients to map supply chains and verify the chain of custody. They’re a natural ally for Scantrust and a win for brands that are answering the demand for more from their supply chains.
How do companies benefit from this collaboration?
Scantrust individual and secured QR codes on product packaging are used by AB Inbev, Unilever, Syngenta, Exxon Mobil, LVMH, and Lockcon among others. These codes deliver brand protection, supply chain awareness, and power customer experiences via product scans. When the Sourcemap supply chain mapping layer is added to these benefits, the verified supply chain story becomes yet another layer for protecting brands and drawing out new revenue opportunities from the goods companies are already selling. While Scantrust provides the technology to bring products online and make authenticity verification possible, the Sourcemap verified story layer contributes to customs compliance, anti-counterfeiting through verified traceability and product IDs, and of course to consumer demands for more information from products.
Companies using the Scantrust/Sourcemap platforms can build rich data sets on consumer behavior delivering insights that are especially interesting for marketing efforts. Every interaction contributes to a more detailed understanding of consumers while also being the basis by which grey market alerts and even counterfeit alerts are triggered. From unique content based on location, time of interaction, or other audience parameters, to enterprise tasks that clients can centrally manage to plan logistics roles and product or shipment detail updates, all of our offerings are amplified by the Sourcemap Supply Chain mapping software option.
“Leading consumer goods companies that have mapped their supply chains on Sourcemap are looking for a secure way to connect consumers to the brand story at the point of sale. Scantrust is a natural partner to Sourcemap’s verified chain of custody approach to the consumer via …QR codes on the packaging itself,” said Leonardo Bonanni, Founder, and CEO of Sourcemap.
“The trends we’ve seen accelerating around consumer expectations for environmental sustainability, traceability, trust and consumer engagement will not reverse, they will only continue to accelerate,” noted our founder and CEO, Nathan Anderson. “Forward thinking brands are pivoting to connected packaging solutions like our own for communicating their products’ stories and to build trust with those narratives. Sourcemap extends this value by enabling reliable and authentic supply chain claims to be easily accessible. The deep integrations across our solutions will rapidly increase the time to value for projects focused on product transparency and consumer trust.”
See how Scantrust works by scheduling at demonstration www.scantrust.com/request-a-demo
Sourcemap is a pioneer of supply chain transparency and traceability software that spun out of MIT research that began in 2008. Major traders, manufacturers and brands have adopted Sourcemap’s full-suite solution for assurance on the raw materials-to-finished goods supply chain, including ongoing monitoring for production, quality, sustainability, and risks such as deforestation and forced labor. Find more at www.sourcemap.com or by emailing email@example.com