Snapshot

Baia’s Wine, a leading producer of organic wines in Georgia, sought a solution that demonstrated the detailed history of its award-winning organic wines. They wanted a way to distinguish themselves from competitors by communicating the superior quality aspects of their product, digitally, via the wine’s product label. Doing that meant documenting each bottle’s origin history and making those details available on a mobile landing page easily accessible for consumer engagement. To give consumers assurances in the product history data, all of this information should be stored immutably on a blockchain. The Cardano Metadata Connector — jointly developed by Scantrust, a connected goods and products platform, and the Cardano Foundation–was integral to making this possible and currently enables end-to-end authentication, data transparency, and instant third-party verification of Baia’s Wine product origin with QR codes on product labels. Through the use of the Cardano blockchain, the supply chain data for Baia’s Wine remains publicly verifiable by anyone.

Bottles tagged with Scantrust secured QR codes linking to Cardano blockchain data have been shipped to almost a dozen countries and scanned to generate thousands of valuable data points for Baia’s Wine.

INTRODUCTION

Spanning three generations of winemakers, Baia’s Wine is nestled in the rolling hills of the Lesser Caucasus in the Imereti Region of Western Georgia. Producing award-winning organic wines, the vineyard is run by two sisters, Baia and Gvantsa Abuladze, together with their brother Giorgi. The elder sister, Baia, is a recipient of the coveted Forbes 30 under 30 in Europe. The family continues an 8,000-year-old Georgian winemaking tradition. In addition to their Georgian customers, Baia’s Wine exports to 12 international markets. Managing this complex supply chain is a cumbersome and manually intensive process that until now lacked a satisfying and modern way to connect with the end consumers who ultimately enjoy Baia’s Wine products. By using the Cardano-Scantrust Metadata Connector, Baia’s Wine has increased trust and product transparency and opened a direct communication channel with their end consumers through the wine bottles themselves.

THE CHALLENGE

Premium quality lies at the heart of Baia’s Wine philosophy. Their wines are made from organic ingredients with a production process focused on environmental sustainability. Native, traditional Georgian grape varieties Tsitska, Tsolikouri, and Krakhuna, are of worldwide renown in the viticulture industry and are the source of the unique Baia’s Wine flavours. The vineyard follows traditions honed over three generations, using care to ensure the premium quality of its wine. The result is a premium wine exemplifying the geographically unique region of Georgia. Attention to detail in their production has resulted in the vineyard winning prestigious awards including the Düsseldorf Wine Grand Prix. Despite having an indisputably desirable product, Baia’s Wine lacked the latest technology, methods, and experience to sufficiently communicate the superior qualities and painstaking effort that goes into making their wines. Once bottles of wine left the winery on their way to buyers, Baia’s Wine had no way to track the bottles. That also meant there was no mechanism for connecting with the end consumer: even people buying Baia’s Wine products often had no knowledge of the laborious and special history behind each bottle. That was clearly a missed opportunity. Counterfeiting was also a risk, a problem that costs the wine industry billions of dollars while endangering consumers. The potential to solve for all of these problems convinced Baia’s Wine to use the Cardano-Scantrust pioneering innovation and introduce a first of its kind proof-of-concept project to the Georgian wine industry. 

There is so much deep history behind our wines that consumers never get to see. We have long been investigating ways we can communicate our wine’s superior quality and unique Georgian grape varieties to consumers. Through our partnership with Scantrust and the Cardano Foundation, we have found an innovative, effective method.

Baia Abuladze,
Owner, Baia’s Wine

THE SCANTRUST SOLUTION: SECURED QR CODES

Tamper proof labels with Scantrust secured QR codes were applied to Baia’s Wine 2020 vintage bottles at their bottling facility in Georgia. Secured QR codes were then linked to data points that included the wines’ production history such as date and location of crushing, fermentation, and other production tasks.Those data points were subsequently anchored to the Cardano blockchain using transactional metadata for a complete supply chain record. The secure record of the supply chain data includes a hash of the original data, a pointer to where the data is stored, the digital identity of the supply chain actors, and digital signatures for verification. 

When consumers scan these QR codes with a smartphone, they are directed to a mobile landing page that shows the entire history of the wine in a user friendly interface. All the original data associated with the bottle, including the metadata transaction on the Cardano network, is available for review for anyone to verify that the unaltered data was indeed generated by Baia’s Wine. The Scantrust mobile app used to authenticate secured QR codes confirms that the codes are genuine, preventing counterfeiting activity and potentially sending alerts triggered by suspicious activity to Baia’s Wine. Every scan of a wine bottle and its secured QR code gives Baia’s Wine insight into the behaviour of their consumers. 

RESULTS

Through this proof-of-concept, Baia’s Wine was able to create a digital connection with thousands of consumers around the globe and deliver detailed origin information about their unique product story. In the process they’ve generated valuable consumer persona data where they previously had no visibility once the bottles left the vineyard. 

Our proof-of-concept with Baia’s Wine and Scantrust is the first implementation of transactional metadata on Cardano. It proves how blockchain can enable supply chain traceability and transparency.

Frederik Gregaard,
CEO, Cardano Foundation

By using Cardano transactional metadata, the entire origin history of the wine was securely anchored in a public blockchain at a fraction of the cost of comparable alternatives. Beyond providing a secure record of the supply chain data, the Cardano- Scantrust Metadata Connector also identifies each actor involved in the data collection process with authenticity verification of the producer and third-parties along the supply chain. Through the inclusion of an open data policy with Scantrust, any third party can easily check if the supply chain has been tampered with—creating additional value to end consumers and reinforcing the strength of the Baia’s Wine brand. 

This rich tapestry of data brings visibility and transparency to an artisan industry spanning many millennia of Georgian winemakers. The resulting ‘proof-of-wine’ is an exciting and unique marriage of tradition and technology, made possible by the Cardano-Scantrust Metadata Connector.