Blog, Connected packaging technology, QR codes, Uncategorized

Using QR codes for Digital Engagement, Anti-Counterfeiting, and Supply Chain Management

QR codes are a great tool to help SMEs with their operations. This article explains how QR codes can be used in Digital Engagement, tackling counterfeit products and managing...

Connected packaging technology, QR codes

What is the Grey Market & how does it affect brands and consumers?

We discuss the grey market and its effects on brands and consumers with Ricardo Garcia and Nathan J. Anderson.

Case studies, QR codes, Supply Chain Awareness

Case study: Baia’s Wine Anti-Counterfeiting and Supply Chain Awareness on the Cardano Blockchain

Traceability and consumer engagement for the 8,000-year old Georgian wine making tradition, using transactional metadata on Cardano blockchain

Connected packaging technology, QR codes

Anti-counterfeiting in 2021: from blockchain and holograms to copy detection patterns

Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?

Connected packaging technology, QR codes

Brand protection with QR codes

QR codes are a bad fit for brand protection due to lack of native copy protection. Yet with a clever security modification they become ideal for anti-counterfeiting.

Connected packaging technology, QR codes

Are QR codes safe?

It’s hard to imagine now, but 20 years ago QR codes hadn’t yet been considered as a consumer-facing tool. Back then, most mobile devices didn’t have cameras.