Blog, Connected packaging technology, QR codes, Uncategorized

Using QR codes for Digital Engagement, Anti-Counterfeiting, and Supply Chain Management

QR codes are a great tool to help SMEs with their operations. This article explains how QR codes can be used in Digital Engagement, tackling counterfeit products and managing...

Connected packaging technology, QR codes

What is the Grey Market & how does it affect brands and consumers?

We discuss the grey market and its effects on brands and consumers with Ricardo Garcia and Nathan J. Anderson.

Blog, Connected packaging technology

How to optimize data collection with smart packaging

Smart packaging connects physical items with online digital data. This turns product interactions into new data sources, but getting the best results requires planning.

Connected packaging technology

Does a “seaspiracy” mean seafood will be gone by 2048?

Trust is hard to regain once it's lost. Seafood brands have an opportunity to use connected packaging and supply chain mapping to manage consumer trust challenges, if they want.

Case studies, QR codes, Supply Chain Awareness

Case study: Baia’s Wine Anti-Counterfeiting and Supply Chain Awareness on the Cardano Blockchain

Traceability and consumer engagement for the 8,000-year old Georgian wine making tradition, using transactional metadata on Cardano blockchain

Connected packaging technology, QR codes

Anti-counterfeiting in 2021: from blockchain and holograms to copy detection patterns

Counterfeiting is a vast and perpetual problem causing lost revenue and threats to public health. Anti-counterfeiting technologies are also plentiful though, but which is best?